Meet Our Co-Founders


Prinda Pracharktam

Chief Executive Officer

Prinda has expertise in supply chain, operation and business strategy through her experience working at Boeing and BCG. She has lifelong experience with optical industry through her family business in lens manufacturing, eyewear wholesale, and retail. She holds a MSc in supply chain from Warwick University and MBA from the Kellogg School of Management.


Dan Itsara

Chief Operating Officer

Dan is a product manager with experience in systems integration. He served in the US Air Force as an experimental flight test engineer, where he developed strike and unmanned aircraft technologies, and was a product manager at Amazon Instant Video. He holds a BS in EECS from MIT and an MBA from the Michigan Ross School of Business.


Piriya Tantrativud

Chief Marketing Officer

Piriya is an expert in brand strategy and content marketing. He has held various positions at True, Siam Cement Group, and LEK Consulting. Piriya is a blogger for “A Day” Poets and the founder of Sticgo, a photo app startup. He holds a BA in Economics from Harvard University and MBA in Marketing from the London Business School.


Keeratipong Ukachoke

Chief Technology Officer

Keeratipong is an experienced software developer. He holds a BS in Software Engineering from Kasetsart University and was awarded a Fulbright Scholarship to attend Johns Hopkins University, where he received an MS in Computer Science. He is also a founder and a CEO of a company that develops mobile applications that has more than 30 million users around the world.